The world of business is dominated by ecommerce platforms like Alibaba and marketplaces like Amazon. 

According to effective marketer, you should "meet people where they are, not push them where you want them to be" as an owner of an internet business. Multichannel retailing, a straightforward e-commerce technique that will help you reach more customers, as illustrated in the concept.

We'll concentrate on how to maximize your revenue by selling on various platforms in this blog post, as well as which online sales channels will work best with your marketing plan. The focus of our discussion will be multichannel retailing, though.